95% of Fortune 500 companies take advantage of Power BI – Microsoft’s leading business intelligence platform – for their data needs. But what exactly does a Power BI developer do?
Here we’ll remove the confusion surrounding nearshore business intelligence developers by defining the full scope of their responsibilities and skills. We’ll also provide a comprehensive Power BI developer job description template to quickly get your candidate search started.
With these expert resources, you’ll be better equipped to recruit top Power BI developers and ramp up critical business intelligence insights. This Power BI hiring guide 2025 is tailored to help you hire skilled BI developers in Latin America and globally.
Power BI Developer Market Trends 2025 (LatAm Focus)
According to Microsoft’s Power BI blog, Power BI is now leveraged by more than 375,000 organizations worldwide. In particular, companies across Latin America are actively adjusting to BI developer hiring trends, particularly within the fintech and SaaS sectors.
Power BI leads the business intelligence industry, with a robust market share just shy of 20%. It’s also the #1 data visualization tool to appear in job listings, beating out Tableau. Overall, it’s trusted by top brands such as Henry Schein, Cargill, Sonoco and more.
As the Power BI market in 2025 continues to grow, organizations are seeking developers with both technical expertise and data storytelling capabilities.
Get a free ebook on the fundamentals of Power BI from SQLBI.
What Does a LatAm Power BI Developer Do?

The core function of a Power BI developer is to model and refine data models and dashboards to harness key insights.
These data reporting engineers are especially in-demand for industries that depend on data-rich ecosystems, such as banking/fintech, IT, retail, manufacturing, healthcare and more (see chart above).
Overall, a Power BI developer from Latin America gleans actionable insights through advanced data skills, as well as:
- Business acumen to understand and analyze KPIs
- Collaborative spirit to work with stakeholders and the larger data team
- Attention to detail to document and troubleshoot data procedures
Check out official Power BI documentation and the Microsoft Power BI Updates Blog for a full sense of expert tasks and topics.
Tecla Roles: Power BI Developer vs. Power BI Analyst – What’s the Difference?
A Power BI developer role may also be listed as a Power BI specialist, business intelligence developer or data reporting engineer.
Yet, it’s distinct for another in-demand role: Power BI analyst. What are BI Developer vs. Analyst: key differences?
A Power BI analyst differs from a developer in focus. This role is in charge of leveraging business analytics to attain insights, identify trends and share findings with stakeholders. In contrast, Power BI developer responsibilities are more technical in nature.
Get more details into Power BI Developer vs. Power BI Analyst from LinkedIn’s guide here.
Tecla Power BI Developer Responsibilities
Key stat: 78% of HR managers have made a greater effort to find tech talent with strong soft skills.
A Power BI developer’s greatest task is transforming data into insights. To achieve this, they should be well-versed in:
- Developing interactive dashboards and paginated reports in Power BI.
- Creating and optimizing DAX queries and data models.
- Connecting and merging data sources via SQL, Azure and APIs.
- Cleaning, transforming and optimizing data for stronger reporting capabilities.
- Ensuring efficient and compliant data warehousing and architecture.
- Documenting data procedures for streamlined auditing and governance.
- Delving into business KPIs and collaborating with stakeholders to gather requirements.
- Training staff on utilizing Power BI functions and reports.
- Maintaining data integrity through high-level security, performance and troubleshooting.
What’s more, your business intelligence developers should be data visualization experts who know how to set up highly tailored reports/dashboards.
Learn more about the future of data-driven enterprises in this report from McKinsey & Company.
Latin American Power BI Skills List

Technical fluency in Power BI tools is essential, but soft skills often determine long-term success.
As your business seeks a Power BI developer to bring your data up to speed, look for the right balance of technical and soft skills. It’s especially worth exploring data reporting engineers in Latin America who combine top skills with cultural fit.
Technical Skills for LatAm Power BI Developer
Your Power BI developer should have deep knowledge in technical areas such as:
- Microsoft Power BI stack (Power BI Desktop, Power Query, Power Pivot, and Power BI Service)
- DAX, Power Query (M language) and SQL
- Azure Synapse, Azure Data Lake and Excel integrations
- Data integration and ETL (Extract, Transform, Load) processes
- Version control (e.g. Git)
- Data visualization best practices
- REST API usage
Soft Skills List for LatAm Tech Pros
Your Power BI developer should have leading communication skills to convey and refine data models according to business objectives:
- Business communication
- Stakeholder collaboration
- Data storytelling & visualization clarity
- Analytical capabilities
- Agile/team collaboration
- Cultural alignment
Top Certifications to Hire Certified Power BI Developers in 2025
Ideally, your Power BI developer will be certified by trusted industry references. Learn how to certify your Power BI skills with these top platforms:
- PL-300 Power BI Data Analyst Associate (Microsoft)
- Advanced Microsoft Power BI (Coursera)
- Microsoft Power BI Desktop for Business Intelligence (Udemy)
- Analyzing and Visualizing Data with Power BI (edX)
- Microsoft Power BI Training (KnowledgeHut)
Keen to upskill your Power BI proficiency? Get a personalized Power BI learning path from EnterpriseDNA.
Download Our 2025 Power BI Job Description Template (LatAm Version)
Pro hiring tip: 52% of job seekers report that the quality of a job description is “very” or “extremely influential” to their decision to apply for a job.
To kick off your search for the best Power BI developer in LatAm, use our ready-to-use job description. Our talent specialists have put together a comprehensive Power BI developer job description template for hiring Power BI talent in LatAm that includes:
- A job summary
- Power BI developer responsibilities
- Required technical skills
- Required soft skills
- Preferred qualifications
Keep in mind that you should customize this BI developer job post for your specific role and company. Additionally, we’ve given some recommendations for tailoring the job description below.
How to Adapt Our Tecla Template for Remote/Nearshore Hiring
Besides the location setting, you’ll want to consider adding remote-friendly soft skills to your Power BI developer job description:
- Remote teaming experience.
- Independent work ethic
- Results-driven mindset
- Ability to resolve asynchronous feedback
As part of your remote job description, you may also choose to mention salary to attract the right candidates. Keep in mind that the median annual pay for a Power BI developer is $131,000 for U.S.-based professionals.
That said, you can leverage our Tecla expertise to benchmark competitive salaries for LatAm experts — which typically involves 30-50% lower rates.
Use our downloadable Power BI developer job description template to get started!
How Tecla Helps You Hire Power BI Developers
"The fact that TECLA put us in front of really high-quality and fitting candidates almost immediately was outstanding." (See full reviews on Clutch)
Discover qualified, cost-effective BI developers who fit your ideal requirements. We’ve built a robust, pre-vetted Tecla data talent pool from LatAm to bridge gaps on your teams.
Why Tecla Is Your Best Partner to Hire Power BI Developers in Latin America
We connect you to the ideal business intelligence developers in Brazil, Colombia and more by:
- Streamlining access to top data talent in Latin America
- Unlocking lower engineering salaries and flexible engagement options
- Accelerating time-to-hire for fuller data teams
- Providing long-term, end-to-end talent retention and strategy
- Taking a white-glove partnership approach via highly tailored services
As an elite tech partner specializing in LatAm talent, Tecla is a go-to choice for capturing vetted data engineers from LatAm. This is especially true as the business intelligence market grows — estimated to reach $130.44 billion by 2034 — and attracting data reporting engineers becomes more competitive.
Hire pre-vetted BI developers with Tecla today.
Want to stay on top of upcoming trends in business intelligence? Check out Datalogz’s 2025 State of BI report.
Hire Power BI Developers in Latin America With Tecla
Get a top Power BI developer on board by knowing what to look for. Use our curated list of Power BI developer responsibilities and skills, as well as our template to write a compelling job description.
Keep in mind that attracting the right business intelligence developers can mean a boost in project outcomes such as ROI. Plus, choosing BI developers who fit well with your teams means reducing turnaround and associated costs.
Reach out to our talent specialists to discuss your Tecla data talent needs today.