In today's highly competitive tech landscape, U.S.-based startups face a significant challenge in acquiring top-tier talent. With high salaries and a saturated local market, attracting and retaining the right people, particularly when it comes to specialized tech and non-tech roles, can prove difficult. The solution? A strategic model called nearshore staff augmentation, with a particular focus on the untapped potential found within Latin America.
What is Nearshore Staff Augmentation?
Nearshore staff augmentation is a strategic business model that allows companies to bolster their in-house teams with skilled external talent based on their project’s ever-changing requirements.
When this highly specialized talent is sourced from a country geographically close to your own, it's referred to as 'nearshore.' This model provides the benefit of working closely with your extended team, minimizing potential language barriers, and bridging time zone gaps for optimal team synergy and efficiency.
Check out the difference between nearshore, offshore, and onshore hiring in this comparative table:
Why Nearshore? The Benefits of Latin America
Latin America has rapidly emerged as a powerhouse destination for nearshore staff augmentation. With the offer of a cost-effective solution without compromising on talent quality, this region presents a vast pool of highly skilled professionals across diverse roles and industries, including sought-after fields such as software development and data science.
The primary advantage? You gain full-time, dedicated team members who work closely with your core team, thus reducing your product's time to market and significantly enhancing your existing team's capabilities.
If all this still doesn’t convince you, then the following facts from our 2023 Nearshoring Stats list should provide further evidence of the importance of the region:
- Hiring Nearshore Talent Saves Costs Between 50%-70%. Source: TECLA
- LatAm is the #1Talent Pool for Outsourcing in the World. Source: Deel
- Latin American English Speakers Have the Fastest Improvement Rates Globally. Source: Education First
- 80% of North American-based Companies are Actively Considering Nearshoring. Source: Bloomberg
Remote Work: The Catalyst for Nearshoring
The global rise of remote work, accelerated by recent world events, has revolutionized businesses worldwide.
The effective elimination of geographical barriers now allows U.S. startups easier access to international talent pools. With the added advantage of nearshore outsourcing, these startups can scale their businesses rapidly and effectively, providing swift responses to the ever-changing market dynamics and consumer needs.
Nearshore Staff Augmentation: Is Your Business a Perfect Fit?
Startups operating in highly specialized sectors like healthtech, fintech, and advanced software services can particularly benefit from nearshore staff augmentation.
These types of businesses often require very specific skill sets, and finding and retaining such talent within the U.S. can be difficult due to high domestic labor costs.
Nearshore staff augmentation provides a cost-effective solution to this issue, allowing companies to access the talents they need without compromising on quality or breaking their budgets.
Case Study: How Wesper Saved Time & Money with Nearshore Staff Augmentation
Explore below how TECLA's tailored solution revolutionized Wesper's talent acquisition process, resulting in exceptional results and substantial savings.
Read the complete case study here.
How TECLA Can Help
TECLA specializes in matching top talent from Latin America with exciting U.S. startups. Through our extensive network of over 50,000 pre-vetted professionals across 18 countries, we have successfully assisted more than 500 top startups, including Wesper, by delivering customized talent solutions.
Leverage our decade-long experience in Latin America to make your next best business decision - nearshore staff augmentation.