Why Hire a Virtual Assistant from Latin America?

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Why Hire a Virtual Assistant from Latin America?

The practice of hiring virtual assistants has been around for quite some time, with many businesses turning to Asia for such services. However, Latin America is emerging as a powerhouse for high-quality virtual assistants, offering top benefits that businesses shouldn't overlook, like cost savings, similar time zones, and cultural similarities.

Keep reading for in-depth insights on the advantages of hiring virtual assistants from this region.

What’s inside: 

What is a Virtual Assistant?

A virtual assistant is an independent contractor who provides administrative services to clients while operating outside of the client's office space. They typically work remotely from a home office and can access necessary planning documents for administrative support, such as shared calendars.

While many virtual assistants have backgrounds as administrative assistants or office managers, the role has evolved. Today, virtual assistants can handle time consuming tasks ranging from social media management, content creation, graphic design, and even internet marketing. The rise of remote work, especially post-COVID-19, has further amplified the demand for skilled virtual assistants.

The Benefits of Hiring a Virtual Assistant from Latin America

Choosing a virtual assistant from Latin America offers a unique blend of benefits that can elevate your business operations. Here are some compelling reasons:

Cost Savings

The nearshore hiring model presents a cost-effective solution for businesses. Latin America, with its growing tech scene and skilled workforce, provides services at a fraction of the cost compared to other regions, without compromising on the quality of work. This competitive pricing model allows businesses to allocate resources more efficiently.

Return on Investment in the Long Term

An investment in a Latin American virtual assistant is not just about immediate cost savings. Over time, their expertise can lead to streamlined operations, higher productivity, and increased efficiency, ensuring a positive ROI.

Cultural Alignment

One of the often-overlooked advantages is the cultural affinity Latin American professionals share with USA and Canadian businesses. This alignment in work ethics, values, and business practices ensures smoother collaboration and fewer misunderstandings.

Language Proficiency

Latin American VAs quickly dispel the notion that language could be a barrier. Many of them are not only proficient in English but are also bilingual or even trilingual. This linguistic advantage can be particularly beneficial for businesses catering to diverse demographics.

Same Time Zone Advantage

Operating in similar or neighboring time zones offers significant logistical ease. Real-time interactions are easier because of it, ensuring that time lags don't hinder meetings, collaborations, and decision-making processes. This synchronicity cuts down on miscommunication and keeps projects moving without unnecessary delays.

Businesses That Need Virtual Assistants

The versatility of virtual assistants from Latin America makes them an ideal choice for a variety of roles in different businesses. Here's where they shine the most:

Digital Marketing Roles

Latin American VAs are adept at handling various digital marketing tasks. From managing social media campaigns, optimizing content for SEO, to analyzing web traffic and user behavior, they bring a holistic approach to online marketing strategies.

Executive Assistants

Serving as the right hand to executives, these VAs offer calendar management, handle administrative tasks like correspondence and scheduling meetings, data entry, and even assist in project management. Their proximity in time zones to USA and Canadian businesses ensure real-time collaboration, making daily operations smoother.

Customer Support

With their bilingual capabilities, Latin American VAs excel in customer support roles. They can handle inquiries, resolve issues, and ensure customer satisfaction in both English and Spanish (or Portuguese), catering to a broader customer base.

Partner with TECLA to Hire Top VAs from LatAm

When considering hiring a virtual assistant, TECLA stands out as the premier staffing agency specializing in Latin America. With a vast network of over 50,000 remote professionals from LatAm, ranging from junior to senior, all pre-vetted and fluent in English, TECLA ensures you get the best fit for your needs.


  • Expertise in Latin America: TECLA's deep understanding of the Latin American market, combined with its extensive network, positions it as a leader in the region. Their expertise spans across 18 different countries in Latin America, ensuring a diverse and rich talent pool.
  • Holistic Talent Solutions: Beyond just virtual assistants, TECLA offers a range of talent solutions, from software developers, designers, data scientists, to sales reps. This means that as your business grows, TECLA can continue to support your staffing needs.
  • Time Zone Compatibility: One of the significant advantages of hiring from Latin America is the overlapping time zones with USA and Canadian businesses. TECLA's talent pool ensures real-time collaboration, making daily operations smoother.
  • Cultural and Linguistic Alignment: TECLA's candidates not only bring technical expertise but also cultural and linguistic alignment. Their proficiency in English and understanding of U.S. work culture ensures seamless integration into your teams.
  • Cutting-Edge Recruitment Process: TECLA uses advanced technology to humanize the recruitment process. Their detailed kick-off process, efficient interviewing system, and comprehensive hiring support ensure that you find the right candidate in the shortest time possible.

So, the next time you think of hiring a virtual assistant, think TECLA, where quality meets affordability. With TECLA, you're not just hiring an individual; you're partnering with a community of top-tier talent from Latin America.

FAQs on Hiring Remote Virtual Assistants

What are the benefits of hiring a virtual assistant from Latin America?
Hiring a virtual assistant from Latin America offers several advantages. These include cost-effectiveness due to competitive rates, cultural alignment with USA and Canadian businesses, high proficiency in English, and the convenience of working in similar time zones, which facilitates real-time collaboration and communication.
How to find and hire a reliable virtual assistant from Latin America?
Finding a reliable virtual assistant from Latin America involves a combination of research, vetting, and leveraging platforms that specialize in Latin American talent. Consider checking their portfolios, conducting interviews, and seeking recommendations. Platforms like TECLA can be a great starting point, offering a curated pool of top-tier talent from the region.
What are the best countries and platforms to hire a virtual assistant from Latin America?
Latin America boasts several countries with a rich talent pool. Top countries include Mexico, Colombia, and Argentina. When it comes to platforms, TECLA stands out as a reliable platform specializing in Latin American talent, ensuring you get quality and efficiency in your hiring process.
How much does it cost to hire a virtual assistant from Latin America?
According to TECLA's pricing, rates for virtual assistants from Latin America can range from $12/hour for entry-level VAs to $20/hour for specialists. These rates offer excellent value, especially when considering the expertise and bilingual advantages they bring.
Gino Ferrand


Gino Ferrand

Gino Ferrand

Gino is an expert in global recruitment having spent the last 10 years leading TECLA and helping world-class tech companies in the U.S. hire top talent in Latin America.

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